Summary:
Nike adds LeBron XXIII to men's section
Why It Matters:
Nike is promoting a new version of a popular shoe. This could mean new sales for them.
What Changed:
- "LeBron XXIII" was added to the "Men" section under "New & Featured."
- "SNKRS Launch Calendar" was moved down one spot in the "Men" section.
- "Shop All Sale" was moved down one spot in the "Men" section.
- "Nike Style" was changed to "Nike Style Guide" in the "Women" section.
- "Fleece Shop" was changed to "Styles that Shine" in the "Kids" section.
- "Sweatpants" link in the "Kids" section was updated.
- "Jordan x Howard Collection" was added to the "Jordan" section.
- "Federations Gear" link in the "Sport" section was updated.
- "Popular Search Terms" were reordered and "dunks" was added.
- The main featured product changed from "FOREVER KING" (LeBron) to "VOMERO PLUS" (running shoes).
- A new featured product "OWN THE INNING" (Jordan Baseball) was added.
- A new featured product "GIVE ‘EM NIGHTMARES" (Kylian Mbappé Mercurial Superfly) was added.
- The "NikeSKIMS" section was expanded with new sub-sections for "All Clothing," "Shop by Color," and "Shop by Material."
- New country/language links were added at the very end of the content, including for UAE, Qatar, and Kuwait.