August 17, 2025 90-day analysis Get alerts for upwork.com

Summary: Upwork added pricing details.

Why It Matters: Customers can now see how much Upwork costs right away.

What Changed:

  • Removed a large section about popular searches and skills by location.
  • Added a new "Pricing" section with details on Marketplace, Business Plus, and Enterprise plans.
  • Added customer testimonials for different skill categories.
  • Updated the "How it works" section for hiring.

What To Do:

  • Offer clear pricing plans for your services.
  • Add customer success stories to your website.

Verify Changes:

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