Summary: FitPaws adds free shipping offer

Why It Matters: FitPaws changed its main offer from a sale to free shipping. This could change how new customers decide to buy.

What Changed:

• The "Black Friday / Cyber Monday: Bundle & Save 30% – Limited Time Only!" banner was removed.
• A new banner was added: "Free Shipping to Canada & the Contiguous US on orders over $60 USD (oversized items excluded)."
• The number of Instagram likes on one post changed from 69 to 77.
• The number of Instagram comments on one post changed from 48 to 49.
• The number of Instagram likes on another post changed from 182 to 184.