Summary: Bloomreach launches Affinity autonomous marketing

Why It Matters: The company is moving from manual tools to "agentic" AI that builds and runs campaigns on its own. This targets businesses that want to reduce the time and staff needed to manage marketing.

What Changed:

• Added Affinity, a new autonomous solution that builds and optimizes campaigns from a single prompt.
• Updated the homepage to focus on "Agentic AI" and autonomous marketing rather than just personalization.
• Launched a full German version of the website with localized case studies and product descriptions.
• Increased job openings from 62 to 76, showing team growth.
• Reorganized the product navigation to highlight "Autonomous Search" and "Conversational Shopping."