February 4, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot launches Breeze AI Agents

Why It Matters: The platform is moving from simple AI tools to "agents" that can do work for you. This changes the competition from software features to automated results.

What Changed:

  • Added Breeze AI Agents to the main product lineup.
  • Launched a new Customer Agent that claims to resolve 65% of inquiries automatically.
  • Introduced a Content Agent to speed up making marketing materials.
  • Added a Data Agent to answer custom questions about customer data.
  • Updated the homepage to focus on "Breeze," their new AI brand name.
  • Changed the main call-to-action to offer a demo of "premium software" alongside free tools.
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