Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader web analytics market. They are specifically targeting users frustrated with Google Analytics 4 (GA4) by offering a simpler, cookieless alternative that integrates with their existing developer tools.

What Changed:

• Added a dedicated Web Analytics product page focused on tracking visitors, pageviews, and conversions.
• Introduced a cookieless tracking option to help users avoid displaying cookie banners.
• Added a detailed comparison table against competitors like Google Analytics and Plausible.
• Published new customer testimonials specifically highlighting migrations from GA4 and Plausible.
• Included technical tutorials for setting up features like broken link (404) tracking.
• Updated pricing details to show that Web Analytics is currently bundled for free with the first 1 million Product Analytics events.