Summary: Byredo launches Flower of the Moon campaign

Why It Matters: The brand is shifting its primary marketing focus from makeup to high-end fragrance. This change highlights a $400 perfume instead of a $115 eyeshadow palette.

What Changed:

• Replaced the "Vesuvio" eyeshadow campaign with the "Flower of the Moon" campaign.
• Swapped the featured "Vesuvio Eyeshadow Palette" ($115) for "Black Saffron Absolu de Parfum" ($400).
• Updated the homepage navigation links to prioritize "Night Veils" perfume extracts over "Mojave Ghost" and "Lunar New Year" sections.