Summary:
Octolens adds TikTok and News monitoring
Why It Matters:
The product is expanding its reach into short-form video and traditional media, allowing users to track brand mentions in more places than before.
What Changed:
- Added TikTok as a new monitoring source with "30m+ short videos per day."
- Added News as a new monitoring source covering "150k+ media & news outlets."
- Updated the navigation menu with direct links to specific platform monitoring pages.
- Added detailed case studies for customers like Vercel, Prisma, Tally, and PostHog.
- Included a new footer with comparison pages against competitors like Brand24 and Mention.com.
- Added free tools including a "Conversation Rank" and "Share of Voice Calculator."