Summary: HTDirect launches Summer Sale across hobby kits

Why It Matters: The competitor is using a seasonal promotion to lower prices on popular model brands. This could attract hobbyists looking for better deals on kits from HobbyBoss and ICM.

What Changed:

• Added "Summer Sale!" badges to multiple product listings on the homepage.
• Reduced prices on several plastic kits, including models from brands like ICM and HobbyBoss.
• Added social media links and customer service information to the website footer, including links to Facebook, Instagram, YouTube, and email.
• Removed "Sold Out" status for certain items and replaced them with active sale pricing.