Summary: Northbeam lowers reported performance metrics

Why It Matters: The company significantly reduced the numbers they use to prove their scale and success. This might mean they are using a new way to count data or are being more careful with their public claims.

What Changed:

• Ad-attributed revenue dropped from $130 billion to $36 billion
• Ad spend tracked decreased from $25 billion to $14 billion
• Impressions measured fell from 2.1 trillion to 1.3 trillion