Summary: Insider One prioritizes "$0 Migration Movement" in navigation

Why It Matters: The competitor is aggressively targeting customers who are unhappy with their current tools by removing the financial risk of switching. This makes it easier for your customers to leave you for them.

What Changed:

• Moved the "$0 Migration Movement™" link to the top of the "Platform" menu.
• Reordered the navigation list to lead with the migration offer instead of the "Insider One Difference" page.
• Added a trademark symbol (™) to the "Migration Movement" branding.