Summary: Blockpit increases discount to 25% for New Year

Why It Matters: The competitor has moved from a 15% year-end discount to a more aggressive 25% discount. This suggests they are pushing harder to acquire users during the peak tax-prep season.

What Changed:

• The promotional banner changed from "Year End Sale" to "New Year Offer."
• The discount amount increased from 15% off tax reports to 25% off Blockpit Plus.
• The promotional link was updated to a new landing page for 2026.
• Several "Start for free" buttons were redirected from the registration app to the main homepage.