Summary: Similarweb adds AI Sales Assistant to Shopper Intelligence

Why It Matters: The product is shifting focus toward automated sales tools and deeper e-commerce metrics like reviews and store performance. This suggests they are moving beyond basic traffic data to help sales teams close deals.

What Changed:

• Added "AI Sales Assistant" to the Shopper Intelligence feature list
• Added "Usage and Engagement" tracking
• Added "Store Performance" metrics
• Added "Rating and Reviews" monitoring
• Removed "Retail Media & Search" and "Retail Analytics" from the primary list