January 26, 2026 ongoing Get alerts for folk.app

Summary: folk launches multi-language support and new AI positioning

Why It Matters: The product is expanding its global reach by supporting eleven languages and shifting its core message from a "sales assistant" to a "multi-channel CRM" that uses AI to automate data context.

What Changed:

  • Added support for seven new languages including German, Russian, Japanese, Chinese, Korean, Italian, and Dutch.
  • Changed the main headline from "Like the CRM assistant your team never had" to "The CRM that works for you."
  • Updated the sub-headline to emphasize capturing "full context" and using AI to "automate busywork."
  • Replaced the phrase "connected to your world" with "enabling multi-channel" in the feature section.
Track companies like folk.app
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →