Summary:
folk launches multi-language support and new AI positioning
Why It Matters:
The product is expanding its global reach by supporting eleven languages and shifting its core message from a "sales assistant" to a "multi-channel CRM" that uses AI to automate data context.
What Changed:
- Added support for seven new languages including German, Russian, Japanese, Chinese, Korean, Italian, and Dutch.
- Changed the main headline from "Like the CRM assistant your team never had" to "The CRM that works for you."
- Updated the sub-headline to emphasize capturing "full context" and using AI to "automate busywork."
- Replaced the phrase "connected to your world" with "enabling multi-channel" in the feature section.