Summary: The Mike Ferry Organization launches MFO Academy

Why It Matters: The competitor has significantly expanded their training catalog with specialized courses. This move targets specific agent skills like prospecting and listing presentations to capture more of the real estate education market.

What Changed:

• Added the MFO Academy featuring seven new specialized training programs.
• Introduced new course topics including Neuro Linguistic Programming and Advanced Scripts.
• Added a "Free Coaching Evaluation" lead magnet to the main navigation.
• Updated the event calendar with specific 2026 dates for Productivity Schools and Action Workshops.
• Expanded the resources section to include dedicated pages for sales scripts, reports, and business tools.
• Integrated social media links for TikTok and other platforms into the header.