Summary: PubMatic launches AgenticOS for AI media buying

Why It Matters: PubMatic is moving beyond human-managed advertising. They are now targeting "AI agents" that can buy and optimize ads on their own. This shows a shift toward fully automated, agent-to-agent commerce in the ad tech space.

What Changed:

• Added a new "FOR AGENTS" category to the main navigation menu.
• Introduced a dedicated section for "AgenticOS," described as an operating system for AI agents to plan and execute media.
• Added an "Upcoming Events" section featuring the IAB Annual Leadership Meeting and ADZINE CONNECT 2026.
• Updated the homepage to highlight "Agentic AI" campaigns specifically for Connected TV (CTV).