Summary: Formstack adds advanced UTM tracking to sales forms

Why It Matters: The company is improving how they track where their leads come from. This helps them see which ads or marketing campaigns are making them the most money.

What Changed:

  • Added several new tracking fields to the "Talk to Sales" form.
  • New fields include specific UTM tags for content, medium, source, and campaign.
  • Added tracking for "Original" versus "Most Recent" lead sources.
  • Added a field to track "Inferred Product Interest" based on user behavior.
  • Updated internal website links to use the full "www" domain prefix.
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