Summary:
Formstack adds advanced UTM tracking to sales forms
Why It Matters:
The company is improving how they track where their leads come from. This helps them see which ads or marketing campaigns are making them the most money.
What Changed:
- Added several new tracking fields to the "Talk to Sales" form.
- New fields include specific UTM tags for content, medium, source, and campaign.
- Added tracking for "Original" versus "Most Recent" lead sources.
- Added a field to track "Inferred Product Interest" based on user behavior.
- Updated internal website links to use the full "www" domain prefix.