Summary: Lumos launches New Year Sale and updates product names

Why It Matters: The competitor is clearing inventory with a seasonal sale and has refined their product titles to include "Smart Bike Helmet" for better search visibility.

What Changed:

• Added a "New Year Sale" link to the main navigation menu.
• Updated product titles for the Ultra, Nyxel, and Kids models to include the phrase "Smart Bike Helmet."
• Added a 6% discount offer for new customers who follow their social media.
• Removed several blog post previews from the bottom of the homepage.
• Added a new email signup popup offering exclusive deals and news.