Summary:
Awaken launches "Awaken Bridge" for easy migration
Why It Matters:
The product is now directly targeting users of other tax tools by making it easier to switch. They are also positioning themselves as the best choice for "onchain" power users and DeFi traders.
What Changed:
- Added "Awaken Bridge" feature to migrate tax history, transactions, and notes from other tools.
- Introduced a $99 discount for users who switch from competitors.
- Added a massive section of social proof featuring 17 customer testimonials from X (formerly Twitter).
- Expanded international support to over 55 countries with specific tax guides for the US, Canada, UK, and Australia.
- Added a "Full Service" offering and a directory for crypto tax accountants.
- Launched new free tools including a Crypto Tax Calculator and a Crypto Profit Calculator.
- Highlighted AI capabilities for handling over 10,000 decentralized apps (dapps).