Summary: Firework pivots homepage to 1:1 Video Chat

Why It Matters: The company has shifted its primary focus from a broad "video commerce" platform to a specific "1:1 Video Chat" tool. This suggests they are prioritizing high-touch sales consultations and real-time human support over automated shoppable video content.

What Changed:

• Replaced the general "AI-Powered Video Commerce" headline with a specific focus on "1:1 Video Chat."
• Removed the extensive library of case studies, industry-specific sections (Beauty, Grocery, Fashion), and "shoppable video" performance data.
• Added a detailed feature breakdown for the 1:1 Video Chat product, including co-browsing, routing, and one-way video options.
• Introduced an "AI co-pilot" feature designed to filter non-sales requests for human agents.
• Added a dedicated FAQ section specifically for the 1:1 Video Chat service.
• Removed mentions of $250M in funding and specific news articles from the homepage.