Summary:
CaratLane US website launched.
Why It Matters:
CaratLane now has a website for the US market.
What Changed:
- The website title changed from "CaratLane - A TATA Product | Best Store for Online Jewellery Shopping" to "Shop Everyday Diamond, Gold & Platinum Jewelry Online | CaratLane US".
- The website content changed from focusing on India to focusing on the US.
- New promotional offers like "Get 8% off on orders above $800" were added.
- Information about US-specific features like "Our First-Ever Global Store in the USA" was added.
- New sections like "Trending Now" and "In the Spotlight" were added, showing specific jewelry products.
- Contact information for TCL North America Inc. was added.
- Social media links for CaratLane Global were added.
- A cookie consent banner and privacy preference center were added.
- Many links to Indian cities and collections like MAAYA, Adaa, ButterFly, Aaranya, Eternity, Ombre were removed.
- The "Treasure Chest NEW" and "CaratLane Digital Gold" links were removed.