Summary: CaratLane US website launched.

Why It Matters: CaratLane now has a website for the US market.

What Changed:

  • The website title changed from "CaratLane - A TATA Product | Best Store for Online Jewellery Shopping" to "Shop Everyday Diamond, Gold & Platinum Jewelry Online | CaratLane US".
  • The website content changed from focusing on India to focusing on the US.
  • New promotional offers like "Get 8% off on orders above $800" were added.
  • Information about US-specific features like "Our First-Ever Global Store in the USA" was added.
  • New sections like "Trending Now" and "In the Spotlight" were added, showing specific jewelry products.
  • Contact information for TCL North America Inc. was added.
  • Social media links for CaratLane Global were added.
  • A cookie consent banner and privacy preference center were added.
  • Many links to Indian cities and collections like MAAYA, Adaa, ButterFly, Aaranya, Eternity, Ombre were removed.
  • The "Treasure Chest NEW" and "CaratLane Digital Gold" links were removed.
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