Summary:
Wati expands partner program with new tiers
Why It Matters:
Wati is moving beyond simple referrals to build a more complex ecosystem. By adding specific roles for resellers and tech partners, they are likely trying to reach larger businesses through third-party experts.
What Changed:
- The main headline changed from "WhatsApp growth platform" to "business messaging platform."
- Added a "Value Added Reseller Partner" category to the partner menu.
- Added a "Tech Partner" category to the partner menu.
- Updated the partner section links to point to a new centralized partners page.
- Added a new WhatsApp chat call-to-action at the bottom of the page.