January 21, 2026 ongoing Get alerts for wati.io

Summary: Wati expands partner program with new tiers

Why It Matters: Wati is moving beyond simple referrals to build a more complex ecosystem. By adding specific roles for resellers and tech partners, they are likely trying to reach larger businesses through third-party experts.

What Changed:

  • The main headline changed from "WhatsApp growth platform" to "business messaging platform."
  • Added a "Value Added Reseller Partner" category to the partner menu.
  • Added a "Tech Partner" category to the partner menu.
  • Updated the partner section links to point to a new centralized partners page.
  • Added a new WhatsApp chat call-to-action at the bottom of the page.
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