Summary:
ZELIQ launches waterfall enrichment with 40+ data providers.
Why It Matters:
The product has moved from a single data source to a "waterfall" method. This means they are pulling from many places at once to find more emails and phone numbers than before.
What Changed:
- Added "waterfall enrichment" using 40+ different data providers.
- Updated the homepage to focus on a 5-step workflow: Connect CRM, Find Leads, Enrich, Route Leads, and Reach Prospects.
- Added new performance metrics: 50% less time to book meetings and 4x more leads handled per rep.
- Highlighted GDPR and CCPA compliance more prominently at the top of the page.
- Simplified the value proposition to a "single revenue platform" rather than just an outreach tool.