Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The store is shifting its focus toward customer retention. By creating a dedicated rewards page and linking it throughout the site, they are trying to build long-term loyalty rather than just one-time sales.

What Changed:

• The website title changed from a general shop description to "MTM Loyalty and Rewards."
• New navigation links were added for "Anime Figures" and "Anime Plushies."
• Many internal menu links now point directly to the Loyalty and Rewards page.
• Email addresses are now protected by a cloud-based security script.
• Large sections of promotional text about miniature games were removed from the main page.