Summary: Pluxee launches Ramadan employee aid campaign

Why It Matters: The competitor is shifting their marketing focus toward seasonal religious holidays. This allows them to capture immediate demand for corporate gift cards and food aid packages as companies prepare for Ramadan.

What Changed:

• Added a new primary headline: "Ramazan'da Çalışanlarınıza Bolluk ve Bereket Pluxee'de" (Abundance and Fertility for Your Employees in Ramadan at Pluxee).
• Added a new call-to-action link leading to a dedicated Ramadan aid page.
• Replaced the previous top-level focus on 2026 meal prices with this seasonal campaign.
• Integrated a new interactive chat and video call support widget at the bottom of the page.