Summary: EveryDay Fitness increases membership prices by 40-80%

Why It Matters: The competitor has significantly raised their prices across all membership tiers. This creates a large price gap in the local market that you can use to attract budget-conscious members.

What Changed:

• The "Light Fitness" annual pass increased from 19,980 грн to 33,000 грн.
• The "Aqua+Fitness" 3-month pass increased from 7,500 грн to 13,750 грн.
• The "Aqua+Fitness" 6-month pass increased from 13,200 грн to 24,000 грн.
• The "Aqua+Fitness" annual pass increased from 25,200 грн to 36,000 грн.
• The "Fitness" 6-month pass increased from 9,900 грн to 16,500 грн.
• The "Fitness" annual pass increased from 16,800 грн to 24,000 грн.
• The detailed November class schedule was removed from the bottom of the page.