Summary: Aromaria removes 10% off first order offer

Why It Matters: The competitor has stopped using a discount to get new email signups. This might mean they are changing how they find new customers or they no longer want to lower their prices for first-time buyers.

What Changed:

• The "UNLOCK 10% OFF" popup or section was removed from the site.
• The offer for a discount on the first order is gone.
• The signup form asking for a name and email for the discount was taken down.