Summary: Photobox reduces sitewide discount to 30%

Why It Matters: The company has shifted from a year-end clearance theme to a new year promotion. They have lowered the discount on general items while keeping the high discount on photo books.

What Changed:

• The secondary discount for "everything else" dropped from 40% to 30%.
• The promo code changed from MEMORIES2025 to YEAR2025.
• The offer deadline was extended from December 29, 2025, to January 5, 2026.
• The homepage headline changed from "It's time to wrap up 2025" to "Your memories deserve a book."
• New customer reviews were added to the testimonial section.