Summary: Apollo.io adds personalized demo booking flow

Why It Matters: The company is shifting from a purely self-service model to a high-touch sales approach. This suggests they are targeting larger customers who need more help getting started.

What Changed:

• Added a "Book a personalized walkthrough" section at the bottom of the page.
• Introduced a "Book a free demo" call-to-action button.
• Added a matching system that pairs users with specific "Apollo experts" based on their needs.
• Included a new customer success story featuring "Iru" to show real-world results.
• Updated all internal links to remove the "www" prefix from the domain.