Summary:
First Aid Beauty launches "Buy More. Save More."
Why It Matters:
The brand is shifting from a flat holiday discount to a tiered promotion that rewards customers for buying multiple items at once.
What Changed:
- Replaced the "20% Off Gifts" hero banner with a "Buy More. Save More." offer.
- Added a new discount tier offering up to 50% off when mixing and matching products.
- Removed the "Free Mystery Gifts" section that previously offered $100 in gifts for orders over $100.
- Updated the hero image link to a new "buymoresavemore" landing page.
- Changed the primary call to action from "USE CODE: WRAPPED" to "SHOP NOW" with automatic cart discounts.