Summary: First Aid Beauty launches "Buy More. Save More."

Why It Matters: The brand is shifting from a flat holiday discount to a tiered promotion that rewards customers for buying multiple items at once.

What Changed:

  • Replaced the "20% Off Gifts" hero banner with a "Buy More. Save More." offer.
  • Added a new discount tier offering up to 50% off when mixing and matching products.
  • Removed the "Free Mystery Gifts" section that previously offered $100 in gifts for orders over $100.
  • Updated the hero image link to a new "buymoresavemore" landing page.
  • Changed the primary call to action from "USE CODE: WRAPPED" to "SHOP NOW" with automatic cart discounts.
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