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July 24, 2025 90-day analysis Get alerts for semrush.com

Summary: Semrush adds AI-powered marketing tools

Why It Matters: Semrush is now using AI more. This could make their tools better.

What Changed:

  • Added "Products" and "Toolkits" to the main navigation.

  • Changed "Get measurable results from online marketing" to "The Leading AI-Powered Marketing Platform".

  • Added new sections for AI-powered tools: Traffic & Market, SEO, Local, Content, AI, Social, Advertising.

  • Increased "Fortune 500 companies use Semrush" from 30% to 35%.

  • Increased "keywords" from 26B to 27B.

  • Increased "geo databases" from 140 to 142.

  • Added new customer testimonials, including some for Local Marketing.

  • Changed "Get 7 days of full access to all toolkits" to "Try Semrush toolkits for 7 days".

  • Added "Free Trial" to the footer navigation.

  • Added "Ambassador Program" to the footer navigation.

  • Removed "Top Websites" from the footer navigation (it's now under "Free tools").

  • Changed "Semrush Marketing Suite" to "Semrush Marketing Platform".

  • Launch AI features in your marketing tools.

  • Update your website to highlight AI capabilities.

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