Summary:
Paddle expands Billing focus to include apps
Why It Matters:
The product is moving beyond just SaaS companies to explicitly target mobile and web app developers. This suggests they are looking for growth in the broader app economy.
What Changed:
- Updated the Billing product description from "purpose-built for SaaS businesses" to "purpose-built for SaaS and apps."
- Removed the word "SaaS" from the Checkout feature description, changing it from "localized checkout for SaaS" to "localized checkout."
- Added a new cookie consent management tool at the bottom of the page.