Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the general homepage content with a dedicated "Plans & Pricing" section.
• Added three clear pricing tiers: Basic ($295/mo), Pro ($495/mo), and Team ($995/mo).
• Listed specific limits for technologies, keywords, and retail reports for each plan.
• Added a detailed list of 28 features included in all paid plans, such as CRM integrations and predictive leads.
• Included a new Frequently Asked Questions (FAQ) section to address billing and data sourcing.
• Added a "free t-shirt" and "free cap" incentive for long-term users.