Summary: Function Health cuts price to $365 per year

Why It Matters: The competitor is significantly lowering their price point while increasing the number of tests offered. This makes their service more accessible and changes their value proposition from $1.37 per day to exactly $1 per day.

What Changed:

  • Lowered the annual membership price from $499 to $365.
  • Updated the daily cost marketing from $1.37 per day to $1 per day.
  • Increased the advertised number of lab tests from 100+ to 160+.
  • Added a new "Lab locations" link to the website footer.
  • Added a detailed legal disclaimer regarding HSA/FSA eligibility and tax advice.
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