Summary:
Function Health cuts price to $365 per year
Why It Matters:
The competitor is significantly lowering their price point while increasing the number of tests offered. This makes their service more accessible and changes their value proposition from $1.37 per day to exactly $1 per day.
What Changed:
- Lowered the annual membership price from $499 to $365.
- Updated the daily cost marketing from $1.37 per day to $1 per day.
- Increased the advertised number of lab tests from 100+ to 160+.
- Added a new "Lab locations" link to the website footer.
- Added a detailed legal disclaimer regarding HSA/FSA eligibility and tax advice.