Summary: Hypertxt pivots to AI brand visibility tool

Why It Matters: The product is moving away from general content writing to focus on "Generative Engine Optimization" (GEO). They want to help brands get cited by AI tools like ChatGPT and Perplexity rather than just ranking on Google.

What Changed:

• Changed the main headline from "Create Content That Naturally Converts" to "The AI Brand Visibility Tool."
• Added a new section titled "What's the problem with SEO?" to explain the need for AI-citeable content.
• Updated the value proposition to focus on being "citeable" by AI models rather than just "findable" on search engines.
• Reordered the homepage layout to prioritize the explanation of GEO (Generative Engine Optimization) over writing examples.