Summary: Formstack adds detailed lead tracking to sales forms

Why It Matters: The company is improving how they track where their customers come from. This helps them see which ads and marketing links are working best to find new buyers.

What Changed:

  • Added new tracking fields to the "Talk to Sales" form, including UTM parameters (source, medium, campaign, content, term).
  • Added technical tracking fields like GCLID (Google Click ID) and Lead Source details.
  • Updated internal website links to use the "www" prefix consistently.
  • Added a specific help link for billing and support inquiries to separate them from new sales leads.
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