Summary:
Formstack adds detailed lead tracking to sales forms
Why It Matters:
The company is improving how they track where their customers come from. This helps them see which ads and marketing links are working best to find new buyers.
What Changed:
- Added new tracking fields to the "Talk to Sales" form, including UTM parameters (source, medium, campaign, content, term).
- Added technical tracking fields like GCLID (Google Click ID) and Lead Source details.
- Updated internal website links to use the "www" prefix consistently.
- Added a specific help link for billing and support inquiries to separate them from new sales leads.