Summary: Go-To Skincare adds Fragrance products

Why It Matters: Go-To Skincare is expanding its product line beyond just skincare.

What Changed:

• A new banner promoting "Fragrance without all the overthinking. Shop now." was added.
• "Fragrance" was added as a new product category under "By Product" in the navigation.
• New "Fragrance" products like "Into The Woods," "Into The Garden," and "Into The Bakery" were added to the product listings.
• The "Go-To Guide" blog now features articles related to fragrance, such as "The Anatomy Of A Fragrance" and "7 Tricks To Make Your Fragrance Last Longer."
• The main hero section changed from promoting primers to promoting fragrance.
• The "Skin, meet primers" banner moved down.
• The "Skin Essentials MAKEUP PREP BESTSELLERS" section was replaced with "The Essentials BESTSELLERS NEW."
• The email signup form now includes a field for "Phone Number."