Summary: Formstack adds advanced lead tracking to sales forms

Why It Matters: The company is improving how they track where their customers come from. By adding hidden fields like UTM parameters and Google Click IDs to their "Talk to Sales" form, they can better measure which ads and marketing campaigns are actually making money.

What Changed:

• Added new tracking fields to the sales contact form including GCLID, utm_source, utm_medium, and utm_campaign.
• Included internal data fields like "Inferred Product Interest" and "Source Detail" to the lead capture process.
• Updated all internal website links to use the "www" subdomain prefix.
• Added a "Country" field to better identify the location of new leads.