Summary: WHO IS ELIJAH ends 30% off sitewide sale

Why It Matters: The brand has shifted from a heavy discount period to a full-price model. They are now using free samples and "try before you buy" offers to convince customers to pay the higher price.

What Changed:

• Removed the "30% OFF SITEWIDE" banner and Valentine's Day gift guides.
• Replaced the sitewide discount with a "TRY BEFORE YOU COMMIT" offer (free 2ml sample with 50ml or 100ml bottles).
• Added a "SAVE 40%" section to the navigation menu, likely for specific clearance items.
• Updated several products from "Pre-Order" status to "Add to Cart," including Electric Soul and Cherry Fiesta.
• Changed the featured sample from "Poetic Dance" to a general "Try Before You Buy" service.