Summary:
Kiralarsın launches 20% Valentine's Day discount
Why It Matters:
The competitor is shifting from a fixed-amount discount (200 TL) to a percentage-based discount (20%) to drive sales during the Valentine's Day shopping period.
What Changed:
- Added a new "February 14th Special" promotion offering 20% off selected products until February 20th.
- Moved the "New Year Cleaning" 200 TL discount banner below the new Valentine's Day offer.
- Removed the "Kiralarsın in 81 Cities" informational section from the main display.
- Added specific environmental impact metrics regarding water usage and CO2 prevention at the bottom of the page.