Summary:
Financial Cents launches "Make the Switch" campaign
Why It Matters:
The competitor is aggressively targeting users of other software like Asana and Jetpack Workflow by highlighting how easy it is to migrate data at the start of the year.
What Changed:
- Added a new "Tutorial Videos" link to the main navigation menu.
- Introduced a "Start the Year Organized. Make the Switch." featured section.
- Added a new testimonial section specifically featuring firms that switched from general tools (Asana, Trello) or competitors (Jetpack Workflow).
- Updated the "Apps consolidated" and "Hours saved" statistics to placeholder zeros (likely a temporary data error or reset).
- Removed several direct links to specific feature pages from the footer area.