Summary: Northbeam lowers reported ad-attributed revenue

Why It Matters: Northbeam changed the numbers it shows for how much money its tool helps track. This could mean they are updating their data or changing how they talk about their success.

What Changed:

• "ad-attributed revenue" changed from $130 billion to $36 billion.
• "ad spend tracked" changed from $25 billion to $13 billion.
• "impressions measured" changed from 2.1 trillion to 1.2 trillion.