Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users understand the specific types of people hearing their brand mentions or ads.

What Changed:

• Added a massive section detailing new audience data points including age, gender, income, and political leaning.
• Introduced "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Added "Similar Shows Discovery" to help users find related podcasts for outreach.
• Expanded "Reach Score" details to show how they measure influence using 100+ data points.
• Removed the top navigation bar and several direct links to charts and industry stats from the homepage.
• Updated the total searchable episode count from 47.5M to 47.6M.