August 18, 2025 90-day analysis Get alerts for later.com

Summary: Influencer Marketing Platform launched

Why It Matters: This change shows a new product name.

What Changed:

  • Removed "Social Media Management submenu Individuals & small teams Agencies & enterprise" from the navigation.
  • Removed a video tag.
  • Removed "We power the creator economy. Influencer marketing. Social media management. Award-winning services. For brands For creators Influencer Marketing Social Media Management Services The #1 influencer marketing platform Discover, recruit and vet creators. Streamline communication, collaboration and payment. Drive predictable full-funnel results. Book a demo Learn more The leader in social media management Schedule, publish, and analyze content across networks. Drive traffic, conversion, and affiliate sales with Link in Bio. Get insights on top-performing content, competitors, and creators with Social Listening. Get 14 days for free Learn more Award-winning influencer services for the world’s top brands Your full-service creative partner for managing your end-to-end social and influencer campaigns, from strategy to execution. Book a demo Learn more" from the main content.
  • Added "Campaigns, creators, conversions. Influencer marketing, reimagined. Powerful alone. Stronger together. Influencer Marketing Discover creators, manage campaigns, and measure performance—start to finish. Let's talk strategy Social media management Plan, schedule, and analyze all your content in one streamlined workspace. Get 14 days for free Award–winning services Get expert support with full-service social, influencer, or strategy packages. Let's talk strategy" to the main content.
  • Removed "Services Influencer Marketing Social Media Management Social Listening Link in Bio" from the footer navigation.
  • Added "Influencer Marketing Services Influencer Marketing Platform" to the footer navigation.
Track companies like later.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →