Summary: FARFETCH launches FW25 members-only sale

Why It Matters: The company is shifting from a general public discount to a gated sale that requires a user login. This change focuses on rewarding loyal members and collecting more user data through sign-ups.

What Changed:

• Replaced the "20% off plus free shipping" public banner with a "Log in to shop FW25 members' sale" prompt.
• Updated shipping terms from "Enjoy Free Shipping" to "Free shipping on orders over $400."
• Removed the holiday delivery countdown timer.
• Added a "Sitemap" link to the "About FARFETCH" footer section.