Summary: eSIM io reduces cashback offer from 50% to 25%

Why It Matters: The competitor has significantly lowered their primary financial incentive for new and returning customers. This change suggests a shift in their customer acquisition costs or a move toward different margin targets.

What Changed:

• The promotional banner was updated from "50% CASHBACK" to "25% GIFT."
• The bonus description changed from adding 50% of the paid amount to adding 25% as a bonus.
• The call-to-action button text changed from "Buy Now" to "Top Up Now."
• Minor formatting changes were made to the spacing in the user review section.
• A technical link for OneTrust cookie consent was added to the footer.