Summary: Similarweb launches AEO Toolkit for AI search

Why It Matters: The platform is shifting focus toward tracking how brands appear in AI-generated answers (like ChatGPT or Perplexity) rather than just traditional search engines.

What Changed:

• Added a new "AEO Toolkit" (Answer Engine Optimization) to monitor brand visibility in AI search.
• Introduced "AI Agents" for specific tasks like trend analysis, SEO strategy, and sales prospecting.
• Added tracking for "AI Traffic" to show how much referral traffic comes from Large Language Models (LLMs).
• Updated the homepage to highlight "AI-Powered Digital Data" as the primary value proposition.
• Expanded the product menu to include specialized tools for AI Brand Visibility and AI Outreach.