Summary: Lumos launches Valentine's Special 10% discount

Why It Matters: The competitor is using a seasonal holiday to drive sales and capture new email subscribers with a time-limited offer.

What Changed:

• Added a "Valentine's Special" link to the main navigation menu.
• Replaced the "New Year" banner with a "Valentine's Special" banner offering 10% off.
• Added a countdown timer showing approximately 6 days remaining for the sale.
• Updated the email signup footer to emphasize "exclusive deals" and "tips."