Summary: Olive Young launches VT PDRN 7-day super deal

Why It Matters: The store is shifting its focus to a specific brand promotion (VT) and new product arrivals. This suggests a temporary push for high-margin "PDRN" ingredients and specific brand partnerships like TIRTIR and hince.

What Changed:

  • Added a prominent "VT PDRN Super Deal" promotion lasting 7 days.
  • Updated the main navigation to include a direct link for the brand "VT."
  • Replaced medicube and ETUDE promotions with new featured deals for TIRTIR, hince, and espoir.
  • Updated the face mask section to feature a MEDIHEAL collaboration with the Seoul mascot, HECHI.
  • Changed the suncare focus from d’Alba and PURITO to Numbuzin and Beauty of Joseon.
  • Removed Japanese language footer text regarding shipping and currency.
Track companies like global.oliveyoung.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →