Summary:
Olive Young launches VT PDRN 7-day super deal
Why It Matters:
The store is shifting its focus to a specific brand promotion (VT) and new product arrivals. This suggests a temporary push for high-margin "PDRN" ingredients and specific brand partnerships like TIRTIR and hince.
What Changed:
- Added a prominent "VT PDRN Super Deal" promotion lasting 7 days.
- Updated the main navigation to include a direct link for the brand "VT."
- Replaced medicube and ETUDE promotions with new featured deals for TIRTIR, hince, and espoir.
- Updated the face mask section to feature a MEDIHEAL collaboration with the Seoul mascot, HECHI.
- Changed the suncare focus from d’Alba and PURITO to Numbuzin and Beauty of Joseon.
- Removed Japanese language footer text regarding shipping and currency.