Summary: College Brand Connect launches student rewards app

Why It Matters: The company is moving beyond just matching brands with festivals. They are now using a mobile app to give students cash prizes and perks for completing tasks.

What Changed:

• Added a new "CBC App" that lets students earn rewards and brand partnerships.
• Posted new job openings for an Event Manager and an Event Executive in Mumbai.
• Updated the company description to focus on a "buzzing ecosystem" for college festivals.
• Listed specific specialties like "BTL at Scale" and "Student Engagement."
• Highlighted that 70% of students prioritize food stalls at festivals.